Mastery Academy

عن المشروع

Mastery Academy Training and Development was established in 2007 in the United Kingdom - Britain, and expanded its branches in Jordan 2010 and Malaysia 2017 to provide its business and services in the Middle East and South Asia. MasterAcademy provides leadership and management training services to senior and middle leaders in the governmental and private sectors. It also launched the e-training academy in early 2018 to provide its e-training services around the world. The Academy offers a Customized Online Training Academy service for companies and government agencies.Mastery Academy Logo was had a lot of problems while designing it. «The most important of these mistakes is the multiplicity of ideas and not using them correctly» And also the customer’s discomfort with the visual identity that the academy shows for everyone, as it has become old and unprofessional, and the logo does not appear professionally on the academy’s website. The development came to convey the company as a qualitative leap and very different from the previous one, as it was a radical development in the company in terms of the work style or the logo itself.The new logo gives vitality and movement as it is inspired by the first letter of the Academy (the letter M) and the customer was taken into consideration, as we note that with the logo there are two points at its front and at the end, but they are not ordinary points, but rather they are a straight line between the first and the second, we all know that the straight It has a starting point and an endpoint. The first point is when the customer enters the academy and buys courses, and the last point is when he finishes the course.And to obtain the required experience from this course, the general shape of the logo suggests movement, and this is what we want to make clear in the logo, that the client will face several challenges and exams during his passage in the course and also will never remain at the same level.A color group that consists of more than one color was chosen due to the multiplicity of courses, specializations, and the target