Sun Express

About the project

It is a project to redesign the identity of the global airline in Turkey (SunExpress) is a joint venture between the global airline (Turkish Air Line) and lufthansa. It is a company that has won several international and local awards, and one of the awards is the first place award in Turkey for the safest airline in Turkey.The company's logo is a somewhat old logo and contains a lot of errors and most importantly, it does not reflect the quality of the company and the extent of its professionalism I developed the company's logo and visual identity, developed aircraft, fuel carriers, cabin crew, and everything, whether on social media or in print, and even advertisements. The development came to take the company to a future and more powerful stage than before, as the logo was summarized with the sun and the earth only. The sun icon is inspired by the plane's engine itself, which signifies movement and continuity, and the sun denotes the rising of a new day and a new journey.The company's colors were developed away from the previous colors that were blue and orange, as the blue color was saturated and yellow was added and secondary colors were added to suit the company's services itself (red color symbolizes shipping). The logo now and the new visual identity gives a more professional appearance among the second competing brands in the same field.