Beau Rivage Bleu

About the project

Located in Port el Djamila ( La Madrague ), five minutes from downtown AIN BENIAN and two minutes from the beach, the Hotel Beau Rivage Bleu is the ideal place to rest in the city. As part of the renovation of the hotel, a new visual identity and logo were needed to reflect modernity, the comfort and feel of the spacious rooms as well as the magnificent sea view. To create the visual identity of the hotel, I needed a strong icon, a real symbol able to reflect the above values. After the research process, I adopted the shape of the waves of the sea because they symbolize comfort, freedom and the future. The choice is made with the fusion of the two main letters "B" & "R", to obtain in the end a complete logotype with its personalized and unique typography.