Giddam

About the project

Giddam campaign and comprehensive guidelines emerged as a powerful brand for the Saudi national football team, creating a unifying identity under a tight deadline. It became a response to Qatar's World Cup call, "hayya," symbolizing progress and a collective commitment to victory. The logo was crafted to capture this spirit—bold, dynamic, and positive. The "Giddam Falcon," inspired by the Saudi national team's nickname, was designed to embrace Saudi cultural symbols, representing the nation's heritage being brought forth on a global stage. The visual language, inspired by the national team's jersey, established a connection without infringing on their brand. A custom display typeface was designed to embody the "GIDDAM spirit," rounding out a suite of visual elements that adhered to our flexible yet cohesive guidelines.