Roshn

About the project

ROSHN, a prominent regional real estate developer, plays a pivotal role in enhancing the quality of life by elevating residential communities, in alignment with the Saudi Vision 2030. STF is proud to have partnered with ROSHN to create a distinct brand identity and craft a compelling brand narrative. Our longstanding collaboration began at the inception of the project, when His Royal Highness Crown Prince Mohammed Bin Salman selected our logo to represent this national initiative. STF has been deeply involved in shaping ROSHN’s marketing and communications strategy. We developed a comprehensive approach that integrates internal communications, ensuring a unified corporate tone that resonates both internally and externally. This strategy laid the foundation for effective communication across departments and fostered initiatives that aligned with ROSHN’s goals. Additionally, our team formulated a marketing strategy that translated into actionable plans to elevate the brand's presence. Drawing inspiration from Saudi Arabia’s rich cultural heritage, STF designed the ROSHN logo, consisting of six rectangular panels, each representing a different region of the country. This identity, along with the culturally significant slogan “الحي يحييك,” reflects the brand’s ethos of generosity and prosperity, embodying values cherished by the Custodian of the Two Holy Mosques, King Salman. STF also collaborated with ROSHN on key digital projects, producing engaging video content for social media platforms. Our team crafted compelling digital assets aimed at enhancing user engagement and driving digital marketing efforts by effectively communicating ROSHN’s messages to its target audience. In addition, STF provided art consultation services for ROSHN’s offices and sales centers, carefully curating local and international artworks. This thoughtful integration of art not only reflects the uniqueness of ROSHN but also subtly underscores the shift ROSHN has brought to the Saudi real estate market.